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Share of LEGO Group portfolio that was new from 2022 to 2025

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Source

Release date

March 2026

Region

Worldwide, Denmark

Survey time period

2022 to 2025

Citation formats

Share of new LEGO Group new products in 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 23, 2026

In 2025, out of all products in the LEGO portfolio around 50 percent were new. Since 2022, the share of new products in the LEGO collection has stayed at just under 50 percent.

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