Original question: "Why has your organisation chosen to use this or these methods? (All who use Self-declaration: 91, Don’t know-4%). This was a multiple-choice question; percentages will sum to more than 100%"
Citation formats
UK companies reasons for self-declaration as age-assurance method 2024
A study, conducted in April 2024 among digital services companies in the United Kingdom (UK) using self-declaration as an age-assurance method, found that the most common reason for using this method was because it was easy to set up. The second-most common reason for this was because it was easy for service users.
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Information Commissioner's Office. (April 9, 2024). Most common reasons for companies in the United Kingdom (UK) to use self-declaration as age assurance method as of April 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1607353/self-declaration-as-age-assurance-uk/
Information Commissioner's Office. "Most common reasons for companies in the United Kingdom (UK) to use self-declaration as age assurance method as of April 2024." Chart. April 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1607353/self-declaration-as-age-assurance-uk/
Information Commissioner's Office. (2024). Most common reasons for companies in the United Kingdom (UK) to use self-declaration as age assurance method as of April 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1607353/self-declaration-as-age-assurance-uk/
Information Commissioner's Office. "Most Common Reasons for Companies in The United Kingdom (Uk) to Use Self-declaration as Age Assurance Method as of April 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Apr 2024, /statistics/1607353/self-declaration-as-age-assurance-uk/
Information Commissioner's Office, Most common reasons for companies in the United Kingdom (UK) to use self-declaration as age assurance method as of April 2024 ÌÇÐÄÆƽâ°æ, /statistics/1607353/self-declaration-as-age-assurance-uk/ (last visited July 16, 2026)
Most common reasons for companies in the United Kingdom (UK) to use self-declaration as age assurance method as of April 2024 [Graph], Information Commissioner's Office, April 9, 2024. [Online]. Available: /statistics/1607353/self-declaration-as-age-assurance-uk/
