Since the entrances to both WeChat Official Accounts and WeChat Channels are located within the WeChat application, the daily active user (DAU) metric for WeChat does not reflect specific visits to these two channels separately. Therefore, a sampling survey was conducted separately for each channel.
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Distribution of WeChat users in China 2024, by first-time entry point
Based on a 2024 survey in China, about five percent of WeChat users started to use the app within the past month before the survey period. WeChat Official Accounts, compared to the relatively new feature, WeChat Channel, had a higher proportion of long-term users. WeChat Official Accounts, launched in *, serves as a content-sharing platform for both businesses and individuals in China.Â
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Sohu. (December 10, 2024). Distribution of WeChat users in China in 2024, by first-time entry point and app feature [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1557430/china-wechat-user-distribution-by-first-time-entry-point/
Sohu. "Distribution of WeChat users in China in 2024, by first-time entry point and app feature." Chart. December 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1557430/china-wechat-user-distribution-by-first-time-entry-point/
Sohu. (2024). Distribution of WeChat users in China in 2024, by first-time entry point and app feature. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1557430/china-wechat-user-distribution-by-first-time-entry-point/
Sohu. "Distribution of Wechat Users in China in 2024, by First-time Entry Point and App Feature." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Dec 2024, /statistics/1557430/china-wechat-user-distribution-by-first-time-entry-point/
Sohu, Distribution of WeChat users in China in 2024, by first-time entry point and app feature ÌÇÐÄÆƽâ°æ, /statistics/1557430/china-wechat-user-distribution-by-first-time-entry-point/ (last visited July 15, 2026)
Distribution of WeChat users in China in 2024, by first-time entry point and app feature [Graph], Sohu, December 10, 2024. [Online]. Available: /statistics/1557430/china-wechat-user-distribution-by-first-time-entry-point/
