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Intent to participate in Dry January in the United States from 2024 to 2026

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Source

Release date

January 2026

Region

United States

Survey time period

December 13, 2023 to January 5, 2026

Number of respondents

920+

Age group

21 years and older

Special properties

Alcohol drinkers

Supplementary notes

The question was originally phrased by the source as, "How likely are you to participate in Dry January (abstain from alcohol all month)?

Citation formats

Dry January participation U.S. 2024-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 29, 2026

An interest in participating in Dry January has been trending upwards in the United States. As of January 2026, ** percent of respondents to a survey indicated that they were at least somewhat likely to participate in Dry January in 2026.

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Topics

Dry JanuaryBeer industry in the United StatesNon-alcoholic beer industry in the United StatesWine market in the United StatesAlcoholic beverages industry in the United States
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