This question was phrased by the source as follows: "How likely are you to participate in Dry January (abstain from alcohol all month)? compared with "How interested are you in drinking non-alcoholic (NA) beverages, such as 'mocktails' and non-alcoholic beer?"
Citation formats
Non-alcoholic drinks interest U.S. 2024, by Dry January participation
There was a large difference in interest in non-alcoholic drinks among those likely or not likely to take part in Dry January as of December 2024 in the United States. Among those indicating a likelihood to take part in Dry January, ** percent were very interested in non-alcoholic drinks compared to just ** percent of those not intending to participate in Dry January.
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CivicScience. (January 6, 2025). Interest in non-alcoholic drinks in the United States in 2024, by intention to participate in Dry January [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1441225/non-alcoholic-drink-interest-by-dry-january-participation-us/
CivicScience. "Interest in non-alcoholic drinks in the United States in 2024, by intention to participate in Dry January." Chart. January 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1441225/non-alcoholic-drink-interest-by-dry-january-participation-us/
CivicScience. (2025). Interest in non-alcoholic drinks in the United States in 2024, by intention to participate in Dry January. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1441225/non-alcoholic-drink-interest-by-dry-january-participation-us/
CivicScience. "Interest in Non-alcoholic Drinks in The United States in 2024, by Intention to Participate in Dry January." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2025, /statistics/1441225/non-alcoholic-drink-interest-by-dry-january-participation-us/
CivicScience, Interest in non-alcoholic drinks in the United States in 2024, by intention to participate in Dry January ÌÇÐÄÆƽâ°æ, /statistics/1441225/non-alcoholic-drink-interest-by-dry-january-participation-us/ (last visited July 28, 2026)
Interest in non-alcoholic drinks in the United States in 2024, by intention to participate in Dry January [Graph], CivicScience, January 6, 2025. [Online]. Available: /statistics/1441225/non-alcoholic-drink-interest-by-dry-january-participation-us/
