Gen Z were the most likely to state that they were taking part in Dry January or Dry February in 2023. Participation was correlated with age, where older consumers were less likely to be taking part in Dry January or February.
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Ipsos. (March 12, 2023). Share of consumers partaking in Dry January or Dry February in Canada in 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1379054/dry-january-or-february-participation-canada-by-generation/
Ipsos. "Share of consumers partaking in Dry January or Dry February in Canada in 2023, by generation." Chart. March 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1379054/dry-january-or-february-participation-canada-by-generation/
Ipsos. (2023). Share of consumers partaking in Dry January or Dry February in Canada in 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1379054/dry-january-or-february-participation-canada-by-generation/
Ipsos. "Share of Consumers Partaking in Dry January or Dry February in Canada in 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Mar 2023, /statistics/1379054/dry-january-or-february-participation-canada-by-generation/
Ipsos, Share of consumers partaking in Dry January or Dry February in Canada in 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1379054/dry-january-or-february-participation-canada-by-generation/ (last visited July 26, 2026)
Share of consumers partaking in Dry January or Dry February in Canada in 2023, by generation [Graph], Ipsos, March 12, 2023. [Online]. Available: /statistics/1379054/dry-january-or-february-participation-canada-by-generation/
