The share of Dry January participants in the United States that planned on buying non-alcoholic beverages as replacements for alcohol dropped substantially in 2023. Non-alcoholic beer saw the steepest decline in purchase intention with only ** percent of respondents indicating they would purchase the beverage compared with ** in 2022.
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Morning Consult. (January 10, 2023). Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/
Morning Consult. "Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment." Chart. January 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/
Morning Consult. (2023). Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/
Morning Consult. "Dry January Participants That Planned to Purchase Non-alcoholic Drinks in The United States in January 2022 and 2023, by Segment." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jan 2023, /statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/
Morning Consult, Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment ÌÇÐÄÆƽâ°æ, /statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/ (last visited July 26, 2026)
Dry January participants that planned to purchase non-alcoholic drinks in the United States in January 2022 and 2023, by segment [Graph], Morning Consult, January 10, 2023. [Online]. Available: /statistics/1332997/us-dry-january-non-alcoholic-drinks-purchases/
