32,000 respondents across 34 countries and territories
Age group
18 years and older
Special properties
all respondents had to have taken a trip in the last 12 months/plan to take a trip in the next 12 months and be either the primary decision maker or involved in the decision making of their travel
Method of interview
Online survey
Supplementary notes
Source did not define the answer/s of the remaining respondents.
Release date is date of access.
Citation formats
Global travelers who believe in the importance of green travel 2025
As of January 2025, ** percent of travelers worldwide believed that sustainable travel was important. This represented an increase over the previous year's figure of ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Booking.com. (July 21, 2025). Share of travelers that believe sustainable travel is important worldwide in 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1126996/traveler-attitudes-sustainability/
Booking.com. "Share of travelers that believe sustainable travel is important worldwide in 2025." Chart. July 21, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1126996/traveler-attitudes-sustainability/
Booking.com. (2025). Share of travelers that believe sustainable travel is important worldwide in 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1126996/traveler-attitudes-sustainability/
Booking.com. "Share of Travelers That Believe Sustainable Travel Is Important Worldwide in 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Jul 2025, /statistics/1126996/traveler-attitudes-sustainability/
Booking.com, Share of travelers that believe sustainable travel is important worldwide in 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1126996/traveler-attitudes-sustainability/ (last visited July 21, 2026)
Share of travelers that believe sustainable travel is important worldwide in 2025 [Graph], Booking.com, July 21, 2025. [Online]. Available: /statistics/1126996/traveler-attitudes-sustainability/