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Distribution of wine retail sales in China as of June 2024, by channel

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Sources

Release date

November 2024

Region

China

Survey time period

July 2023 to June 2024

Supplementary notes

Traditional e-commerce includes B2C and C2C e-commerce.

Social commerce includes Douyin and Kuaishou.

Offline retail chains include neither cash-and-carries nor membership stores.

Citation formats

Breakdown of wine retail sales in China 2024, by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 23, 2025

In China, traditional e-commerce remained the main distribution channel for wine within the 12 months ending on June 30, 2024, accounting for ** percent of the market. However, social commerce recorded the fastest year-on-year growth of wine sales at ** percent.

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