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In 2025, Instacart was the most downloaded mobile application for grocery delivery in the United States, with over *** million downloads nationwide. 7NOW ranked second, with roughly **** million downloads, followed by Speedway with * million.

InstaCart: the good and not so good

Not only was InstaCart the most downloaded grocery delivery app in the U.S. through most of 2025, but in December 2024, the third-party platform was also the *-most visited grocery website in the country, with a visit share of over percent. However, when it comes to grocery delivery brand awareness, InstaCart barely cracks the top four, as it finds itself behind the likes of major retail chains Walmart and Costco, as well as competitor Uber Eats.

Big-box retailers vs. third-party platforms

When asked their preferred online food and grocery providers in the United States, more than ** percent of respondents listed big-box retailers, while only ** percent listed third-party platforms. Brand awareness and consumer preferences translate to sales, and as a result, the leading online grocery companies in terms of sales share are nearly all big-box retailers, with Walmart leading the way.