In 2024, the top behavior driving the most value for generative artificial intelligence (GenAI) initiatives was **. This was followed by the ability of GenAI to effectively manage risks, with ** percent of respondents who gave this as their answer.
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Deloitte. (August 18, 2024). Behaviors driving the most value for generative artificial intelligence (GenAI) initiatives worldwide in 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1546655/genai-reasons-driving-initiatives/
Deloitte. "Behaviors driving the most value for generative artificial intelligence (GenAI) initiatives worldwide in 2024." Chart. August 18, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1546655/genai-reasons-driving-initiatives/
Deloitte. (2024). Behaviors driving the most value for generative artificial intelligence (GenAI) initiatives worldwide in 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1546655/genai-reasons-driving-initiatives/
Deloitte. "Behaviors Driving The Most Value for Generative Artificial Intelligence (Genai) Initiatives Worldwide in 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 18 Aug 2024, /statistics/1546655/genai-reasons-driving-initiatives/
Deloitte, Behaviors driving the most value for generative artificial intelligence (GenAI) initiatives worldwide in 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1546655/genai-reasons-driving-initiatives/ (last visited July 26, 2026)
Behaviors driving the most value for generative artificial intelligence (GenAI) initiatives worldwide in 2024 [Graph], Deloitte, August 18, 2024. [Online]. Available: /statistics/1546655/genai-reasons-driving-initiatives/