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Preferred travel themes among Chinese millionaires as of 2025

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Source

Release date

March 2025

Region

China

Survey time period

2025

Number of respondents

750 respondents

Special properties

among high net worth individuals with personal assets over ten million yuan

Supplementary notes

Survey question: "Which of these travel themes did you enjoy the most in the past one year?"

  • 45 percent of respondents were from tier-1 cities, 55 percent were from new tier-1 and tier-2 cities.
  • The respondents' average age was 35 years old. The gender of the respondents was equally split. More than 91 percent of them were married.
  • The average living space of respondents was 270 square meters. The average household consisted of 4.9 individuals.

Citation formats

Most popular travel themes among Chinese millionaires 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 28, 2025

A survey conducted among Chinese millionaires in early 2025 revealed that around ** percent of respondents liked visiting famous places of interest more than any other travel theme or activity. Enjoying sunny beaches was the second most popular choice among the respondents.

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