among high net worth individuals with personal assets over ten million yuan
Supplementary notes
The survey was conducted among 750 respondents with personal assets of over ten million yuan.
50 percent of respondents were female. 50 percent of respondents were male. 40 percent of respondents were from tier-1 cities, 60 percent were from new tier-1 and tier-2 cities.
The respondents' average age was 36 years old, and the average personal assets of respondents were 45 million yuan.
The average number of real estate owned by respondents was three, and the average living space is 280 square meters.
Citation formats
Leading reasons for Chinese millionaires to buy high-end brands 2022
A survey conducted among Chinese millionaires in 2022 revealed that around ** percent of respondents bought high-end brands to follow fashion trends. Meanwhile, ** percent of surveyed millionaires said they bought products from high-end brands to fulfill daily needs.
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Hurun Research Institute. (March 1, 2023). Leading purposes to buy products from high-end brands among millionaires in China as of 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1290011/china-reasons-for-buying-high-end-brands-among-millionaires/
Hurun Research Institute. "Leading purposes to buy products from high-end brands among millionaires in China as of 2022." Chart. March 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1290011/china-reasons-for-buying-high-end-brands-among-millionaires/
Hurun Research Institute. (2023). Leading purposes to buy products from high-end brands among millionaires in China as of 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1290011/china-reasons-for-buying-high-end-brands-among-millionaires/
Hurun Research Institute. "Leading Purposes to Buy Products from High-end Brands among Millionaires in China as of 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2023, /statistics/1290011/china-reasons-for-buying-high-end-brands-among-millionaires/
Hurun Research Institute, Leading purposes to buy products from high-end brands among millionaires in China as of 2022 ÌÇÐÄÆƽâ°æ, /statistics/1290011/china-reasons-for-buying-high-end-brands-among-millionaires/ (last visited August 02, 2026)
Leading purposes to buy products from high-end brands among millionaires in China as of 2022 [Graph], Hurun Research Institute, March 1, 2023. [Online]. Available: /statistics/1290011/china-reasons-for-buying-high-end-brands-among-millionaires/
