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Important factors for consumers when buying clothing and shoes in Germany, Austria and Switzerland in 2022

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Source

In cooperation with
Release date

February 2023

Region

Austria, Germany, Switzerland

Survey time period

July to August 2022

Number of respondents

2,028 respondents

Supplementary notes

Respondents had to order up to five factors in the order of importance. Afterwards, the purchase criteria relevance was converted to percentages. The wording chosen here may therefore differ slightly from the survey.

2,028 respondents were surveyed in the whole DACH (Germany, Austria, Switzerland) region. The source does not provide information on the number of respondents in each country.

Citation formats

Important factors when buying apparel Germany, Austria, Switzerland

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 18, 2024

The ** purchase criteria when buying clothing and shoes in Germany, Austria, and Switzerland were high durability, good prices and high product quality. Fewer consumers were concerned with whether the item was trendy. Figures are based on a survey conducted in the aforementioned countries in the summer of 2022. 

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Statistics on " Textile and clothing retail in Germany "

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Multichannel clothing retail

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