Topic: XR in the United States

XR in the United States - statistics & facts

The world of extended reality (XR) has evolved at pace, with firms from the United States leading the charge in an XR market that remains set for strong growth. As an umbrella term encompassing all immersive technologies, the United States boasts leading capabilities across the XR space spanning the augmented reality (AR) and virtual reality (VR) realms. Consumer XR in the United States is strong, driven by the popularity of headsets and applications for gaming and entertainment. Nonetheless, new opportunities for developers and businesses are likely to determine the path of the XR industry in the country.

U.S. consumer XR market size 2024
****bn USD

U.S. consumer XR market growth 2024
****%

U.S. VR headset market size 2024
***bn USD

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Current statistics on this topic

Consumer Electronics

Virtual reality and augmented reality users U.S. 2017-2023

Shopping Behavior

Interest in virtual reality and augmented reality usage while shopping U.S. 2020

Hardware

Global AR/VR forecast spending by segment 2020

Overview

Revenue in the AR & VR market in the United States 2017-2030
Revenue in the AR & VR market in the United States 2017-2030
Revenue in the AR & VR market in the United States from 2017 to 2030 (in billion U.S. dollars)
AR/VR B2C market revenue growth in the United States 2018-2030
AR/VR B2C market revenue growth in the United States 2018-2030
AR/VR B2C market revenue growth in the United States from 2018 to 2030
AR B2C market revenue in the U.S. 2017-2027
AR B2C market revenue in the U.S. 2017-2027
Augmented reality (AR) B2C market revenue in the United States from 2017 to 2027 (in billion U.S. dollars)
Revenue in the AR & VR market in the United States 2017-2030
Revenue in the AR & VR market in the United States 2017-2030
Revenue in the AR & VR market in the United States from 2017 to 2030 (in billion U.S. dollars)

Augmented reality

Revenue of the AR software industry in the United States 2017-2030
Revenue of the AR software industry in the United States 2017-2030
Revenue of the AR software industry in the United States from 2017 to 2030 (in billion U.S. dollars)
Revenue of the AR hardware industry in the United States 2020-2030
Revenue of the AR hardware industry in the United States 2020-2030
Revenue of the AR hardware industry in the United States from 2020 to 2030 (in million U.S. dollars)
Revenue of the AR advertising industry in the United States 2017-2030
Revenue of the AR advertising industry in the United States 2017-2030
Revenue of the AR advertising industry in the United States from 2017 to 2030 (in million U.S. dollars)
Frequency of AR use in the U.S. 2025
Frequency of AR use in the U.S. 2025
Frequency of augmented reality (AR) use in the United States as of June 2025
Interest in AR in the U.S. 2025, by use case
Interest in AR in the U.S. 2025, by use case
Interest in augmented reality (AR) in the United States as of June 2025, by use case
Level of Interest in augmented reality (AR) in the U.S. 2025, by age
Level of Interest in augmented reality (AR) in the U.S. 2025, by age
Level of interest in augmented reality (AR) in the United States as of June 2025, by age
Level of knowledge regarding AR in the U.S. 2025, by age
Level of knowledge regarding AR in the U.S. 2025, by age
Level of knowledge regarding augmented reality (AR) in the United States as of June 2025, by age

Virtual reality

Revenue in the AR & VR market in the United States 2017-2030
Revenue in the AR & VR market in the United States 2017-2030
Revenue in the AR & VR market in the United States from 2017 to 2030 (in billion U.S. dollars)
Revenue of the VR software industry in the United States 2017-2030
Revenue of the VR software industry in the United States 2017-2030
Revenue of the VR software industry in the United States from 2017 to 2030 (in million U.S. dollars)
Revenue of the VR hardware industry in the United States 2017-2030
Revenue of the VR hardware industry in the United States 2017-2030
Revenue of the VR hardware industry in the United States from 2017 to 2030 (in million U.S. dollars)
Revenue of the VR advertising industry in the United States 2017-2030
Revenue of the VR advertising industry in the United States 2017-2030
Revenue of the VR advertising industry in the United States from 2017 to 2030 (in million U.S. dollars)
Frequency of VR use in the U.S. 2025
Frequency of VR use in the U.S. 2025
Frequency of virtual reality (VR) use in the United States as of June 2025
Interest in VR in the U.S. 2025, by use case
Interest in VR in the U.S. 2025, by use case
Interest in virtual reality (VR) in the United States as of June 2025, by use case
Level of interest in VR in the U.S. 2025, by age
Level of interest in VR in the U.S. 2025, by age
Level of interest in virtual reality (VR) in the United States as of June 2025, by age
Level of knowledge regarding VR in the U.S. 2025, by age
Level of knowledge regarding VR in the U.S. 2025, by age
Level of knowledge regarding virtual reality (VR) in the United States as of June 2025, by age

Consumption

Online shoppers' motivations to use AR in e-commerce in the U.S. in 2024
Online shoppers' motivations to use AR in e-commerce in the U.S. in 2024
Main reasons why augmented reality (AR) is used in online retail in the United States in 2024
Reasons why consumers use AR when shopping online in the U.S. in 2024, by age
Reasons why consumers use AR when shopping online in the U.S. in 2024, by age
Main reasons why augmented reality (AR) is used in online retail in the United States in 2024, by age
Use of AR in e-commerce in the U.S. 2024, by product category
Use of AR in e-commerce in the U.S. 2024, by product category
Main product categories where augmented reality (AR) was used in online retail in the United States in 2024
Top product categories used in AR e-commerce in the U.S. 2024, by age
Top product categories used in AR e-commerce in the U.S. 2024, by age
Main product categories where augmented reality (AR) was used in online retail in the United States in 2024, by age
Top difficulties in using AR in online shopping in the U.S. in 2024
Top difficulties in using AR in online shopping in the U.S. in 2024
Main challenges encountered in using augmented reality (AR) in online shopping environments in the United States as of March 2024
Difficulties with the use of AR in e-commerce in the U.S. 2024, by age
Difficulties with the use of AR in e-commerce in the U.S. 2024, by age
Main challenges encountered in using augmented reality (AR) in online shopping environments in the United States in 2024, by age

Special focus: Metaverse

Difficulties with the use of AR in e-commerce in the U.S. 2024, by age
Difficulties with the use of AR in e-commerce in the U.S. 2024, by age
Main challenges encountered in using augmented reality (AR) in online shopping environments in the United States in 2024, by age
Metaverse appeal according to interested adults in the U.S. 2025
Metaverse appeal according to interested adults in the U.S. 2025
Reasons for adults in the United States to be interested in the metaverse as of June 2025
Metaverse disinterest according to uninterested adults in the U.S. 2025
Metaverse disinterest according to uninterested adults in the U.S. 2025
Reasons for adults in the United States to not be interested in the metaverse as of June 2025
Interest in metaverse experience according to adults in the U.S. 2025, by age
Interest in metaverse experience according to adults in the U.S. 2025, by age
Interest in participating in a metaverse experience according to adults in the United States as of June 2025, by age group
Metaverse top of mind according to adults in the U.S. 2025
Metaverse top of mind according to adults in the U.S. 2025
Top of mind associations of adults in the United States when describing metaverse as of June 2025

U.S. consumer XR market size 2024
****bn USD

U.S. consumer XR market growth 2024
****%

U.S. VR headset market size 2024
***bn USD

Key figures

The most important key figures provide you with a compact summary of the topic of "XR in the United States" and take you straight to the corresponding statistics.

- U.S. consumer AR software market size 2024
- ***bn USD
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Detailed statistics
Revenue of the AR software industry in the United States 2017-2030
- U.S. consumer AR hardware market size 2024
- ***bn USD
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Detailed statistics
Revenue of the AR hardware industry in the United States 2020-2030
- Top AR use case in the U.S. 2025
- Games
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Detailed statistics
Interest in AR in the U.S. 2025, by use case

- U.S. consumer VR software market size 2024
- ***m USD
Log in or register to access full data.
Detailed statistics
Revenue of the VR software industry in the United States 2017-2030
- U.S. consumer VR hardware market size 2024
- ***bn USD
Log in or register to access full data.
Detailed statistics
Revenue of the VR hardware industry in the United States 2017-2030
- Top VR use case in the U.S. 2025
- Games
Log in or register to access full data.
Detailed statistics
Interest in VR in the U.S. 2025, by use case

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XR in the United States - statistics & facts

Key insights