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The total sales value of over-the-counter (OTC) drugs amounted to over ** British pounds in 2025. OTC refers to a class of medication that can be sold without the need for a prescription. Pain relief garnered the highest sales value at about *** million British pounds, followed by cough, cold, and sore throat remedies at *** million British pounds. 

Prescribed medication

At the same time as the OTC market has been increasing, the number of prescription items dispensed has likewise increased in the same period. In 2024/25, there were ****Ìý²ú¾±±ô±ô¾±´Ç²Ô items dispensed in England alone. As a result, the average number of prescription items dispensed per month at pharmacies in England stood at over *

Leading brands in the market

In the UK, one of the leading adult oral analgesic (also known as painkillers) brands by sales value was Nurofen with annual sales of more than British pounds. The pediatric analgesic market was dominated by Calpol, with annual sales of more than British pounds.