the survey was conducted across nine Asia-Pacific markets, including Australia, China, Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, and Vietnam.Â
Supplementary notes
Survey question: "How have your spending habits changed over the past 12 months versus the year prior in the following consumer categories?" and "How do you expect your spending habits to change over the next 12 months versus the past year in the following consumer health categories?"
Figures show only respondents that were likely to spend more in the next 12 months across categories.
Citation formats
Likelihood of increased health care spending by consumers APAC Q4 2023, by category
According to a survey conducted in the fourth quarter of 2023 in the Asia-Pacific region, about ** percent of consumers said they were likely to spend more on nutrition and supplement products in the next 12 months, while **** of respondents expressed their willingness to increase spending on over-the-counter health products and weight management products.
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Bain & Company. (April 2, 2024). Likelihood of increased health care spending by consumers in the Asia-Pacific region in the next 12 months as of 4th quarter 2023, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1498720/apac-likelihood-to-increase-spending-by-healthcare-consumers-by-category/
Bain & Company. "Likelihood of increased health care spending by consumers in the Asia-Pacific region in the next 12 months as of 4th quarter 2023, by category." Chart. April 2, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1498720/apac-likelihood-to-increase-spending-by-healthcare-consumers-by-category/
Bain & Company. (2024). Likelihood of increased health care spending by consumers in the Asia-Pacific region in the next 12 months as of 4th quarter 2023, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1498720/apac-likelihood-to-increase-spending-by-healthcare-consumers-by-category/
Bain & Company. "Likelihood of Increased Health Care Spending by Consumers in The Asia-pacific Region in The next 12 Months as of 4th Quarter 2023, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Apr 2024, /statistics/1498720/apac-likelihood-to-increase-spending-by-healthcare-consumers-by-category/
Bain & Company, Likelihood of increased health care spending by consumers in the Asia-Pacific region in the next 12 months as of 4th quarter 2023, by category ÌÇÐÄÆƽâ°æ, /statistics/1498720/apac-likelihood-to-increase-spending-by-healthcare-consumers-by-category/ (last visited July 30, 2026)
Likelihood of increased health care spending by consumers in the Asia-Pacific region in the next 12 months as of 4th quarter 2023, by category [Graph], Bain & Company, April 2, 2024. [Online]. Available: /statistics/1498720/apac-likelihood-to-increase-spending-by-healthcare-consumers-by-category/
