¹ The survey sample included 1,000 consumers in each of the following countries: United Kingdom, Italy, France, Spain, Switzerland, Germany, Austria, Portugal, Belgium, Poland, Czechia.
Western Europe refers to France, the United Kingdom, Belgium, Germany, Switzerland, and Austria.
Southern Europe refers to Spain, Portugal, and Italy.
Eastern Europe refers to Poland and Czechia.
Europe refers to the whole sample.
Multiple answers were possible.
Citation formats
Destination type preferred by Europeans for summer vacations 2025
According to a March 2025 study, the seaside was the preferred summer holiday destination among Europeans. In particular, travelers from Western Europe were the most inclined to visit the seaside for their next summer vacation, with ** percent of respondents planning such a trip.
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Ipsos, & Europ Assistance. (May 27, 2025). Preferred summer holiday destination among travelers in Europe as of March 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1471296/summer-holiday-destination-preference-europe/
Ipsos, und Europ Assistance. "Preferred summer holiday destination among travelers in Europe as of March 2025." Chart. May 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1471296/summer-holiday-destination-preference-europe/
Ipsos, Europ Assistance. (2025). Preferred summer holiday destination among travelers in Europe as of March 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1471296/summer-holiday-destination-preference-europe/
Ipsos, and Europ Assistance. "Preferred Summer Holiday Destination among Travelers in Europe as of March 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 May 2025, /statistics/1471296/summer-holiday-destination-preference-europe/
Ipsos & Europ Assistance, Preferred summer holiday destination among travelers in Europe as of March 2025 ÌÇÐÄÆƽâ°æ, /statistics/1471296/summer-holiday-destination-preference-europe/ (last visited July 24, 2026)
Preferred summer holiday destination among travelers in Europe as of March 2025 [Graph], Ipsos, & Europ Assistance, May 27, 2025. [Online]. Available: /statistics/1471296/summer-holiday-destination-preference-europe/
