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The British Museum was the most visited tourist attraction in London in 2024, welcoming roughly *** million visitors. The Natural History Museum in South Kensington and the Tate Modern followed in the ranking that year, with around *** million and *** million visits, respectively. Overall, while the combined attendance at the leading tourist attractions in London increased in 2024 over the previous year, the number of visits at most of the selected attractions remained below pre-pandemic levels.

Museums in the UK

The museum industry plays an important role in the United Kingdom’s cultural sector. In 2023, museums and galleries accounted for approximately percent of the cultural sector's employment in the UK. Meanwhile, the number of museum enterprises in the United Kingdom experienced an annual increase in 2024, reaching nearly ***.

London's contribution to tourism in the UK

London is by far the most visited destination in the United Kingdom by international travelers, accounting for over **** of all international tourist arrivals in the UK in 2023. That year, the UK's capital also ranked as the leading city tourism destination in Europe based on the number of bed nights, ahead of Paris and Istanbul.