The original question was phrased by the source as follows: "How willing would you be to pay a premium for products or services from companies with stronger data protection policies? by age"
967 - 1,742 responses; 951 - 1,724
Citation formats
U.S. adults willingness to pay premium fees for personal data protection 2024, by age
As of May 2024, 21 percent of respondents aged 18 to 24 in the United States expressed willingness to pay a premium for products or services from companies with more robust data protection. Additionally, 42 percent of users in the same age group said they were somewhat willing to pay extra for enhanced data protection. In contrast, only 12 percent of respondents aged 55 and older indicated they were very willing to pay a premium for products or services from companies with advanced data protection measures.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
CivicScience. (May 13, 2024). Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1469777/us-adults-users-willingness-to-pay-for-personal-data-protection-by-age/
CivicScience. "Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024, by age." Chart. May 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1469777/us-adults-users-willingness-to-pay-for-personal-data-protection-by-age/
CivicScience. (2024). Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1469777/us-adults-users-willingness-to-pay-for-personal-data-protection-by-age/
CivicScience. "Willingness of Adults in The United States to Pay Premium Fees to Companies with Strong Data Protection as of May 2024, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 May 2024, /statistics/1469777/us-adults-users-willingness-to-pay-for-personal-data-protection-by-age/
CivicScience, Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024, by age ÌÇÐÄÆƽâ°æ, /statistics/1469777/us-adults-users-willingness-to-pay-for-personal-data-protection-by-age/ (last visited July 28, 2026)
Willingness of adults in the United States to pay premium fees to companies with strong data protection as of May 2024, by age [Graph], CivicScience, May 13, 2024. [Online]. Available: /statistics/1469777/us-adults-users-willingness-to-pay-for-personal-data-protection-by-age/
