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Reasons for choosing plant-based food alternatives in Asia in 2025, by country or territory

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Source

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Release date

July 2025

Region

Asia, APAC

Survey time period

March 13 to 30, 2025

Number of respondents

53,902 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What are your reason(s) for choosing plant-based alternatives? More than one answer is allowed."

Number of respondents in:
China: 2,898;
Hong Kong: 1,414; 
Indonesia: 6,693; 
India: 14,296; 
Japan: 194; 
South Korea: 1,789; 
Malaysia: 5,149; 
the Philippines: 5,230; 
Singapore: 2,151; 
Thailand: 7,240; 
Taiwan: 4,580; 
and Vietnam: 1,789.

Citation formats

Reasons for choosing plant-based alternatives Asia 2025, by country

Published by
T. Ozbun,
Sep 9, 2025

According to a survey from conducted in March 2025 in Asia, the primary reason for choosing plant-based alternative products in China was the belief that these products were healthier, with ***percent of respondents agreeing with this. In comparison, the primary reason for plant-based product choices in India stemmed from following a vegetarian or vegan diet.

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