In 2023, phishing simulations with content on "Microsoft deactivation of old OneDrive account" registered the highest failure rate, 10 percent. The "password expiration" and "Microsoft voicemail" content ranked second, both with an eight percent failure rate. Meanwhile, the "e-mail password change" content followed, with a seven percent failure rate.
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Proofpoint. (March 31, 2024). Rate of failure in phishing simulations in worldwide organizations in 2023, by content [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1462038/phishing-simulation-failure-rate-by-content-global/
Proofpoint. "Rate of failure in phishing simulations in worldwide organizations in 2023, by content." Chart. March 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1462038/phishing-simulation-failure-rate-by-content-global/
Proofpoint. (2024). Rate of failure in phishing simulations in worldwide organizations in 2023, by content. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1462038/phishing-simulation-failure-rate-by-content-global/
Proofpoint. "Rate of Failure in Phishing Simulations in Worldwide Organizations in 2023, by Content." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2024, /statistics/1462038/phishing-simulation-failure-rate-by-content-global/
Proofpoint, Rate of failure in phishing simulations in worldwide organizations in 2023, by content ÌÇÐÄÆƽâ°æ, /statistics/1462038/phishing-simulation-failure-rate-by-content-global/ (last visited July 17, 2026)
Rate of failure in phishing simulations in worldwide organizations in 2023, by content [Graph], Proofpoint, March 31, 2024. [Online]. Available: /statistics/1462038/phishing-simulation-failure-rate-by-content-global/
