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Share of Gen Z consumers using social media for car shopping in the UK as of April 2021, by social media platform

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Sources

Release date

October 2021

Region

United Kingdom

Survey time period

April 2021

Number of respondents

417 respondents

Age group

18-24 years

Special properties

past-4-month automobile buyers ages 18 to 24

Citation formats

UK: Gen Z's social media use for car shopping 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 4, 2024

As of April 2021, YouTube was the most popular platform among UK Zoomers for car shopping, with ** percent of them using the platform for that purpose. Instagram and Facebook were the second and third most used social media platforms for car shopping by Gen Z.  

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