In the U.S., ** percent of consumers reported that price was a driver for purchasing fresh food. Consumers also commonly reported that personal health and wellness was an important driver for fresh food purchases that year.
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Deloitte. (November 1, 2023). Drivers of fresh food consumption among consumers in the U.S. in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1424566/drivers-of-fresh-food-consumption-among-us-consumers/
Deloitte. "Drivers of fresh food consumption among consumers in the U.S. in 2023." Chart. November 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1424566/drivers-of-fresh-food-consumption-among-us-consumers/
Deloitte. (2023). Drivers of fresh food consumption among consumers in the U.S. in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1424566/drivers-of-fresh-food-consumption-among-us-consumers/
Deloitte. "Drivers of Fresh Food Consumption among Consumers in The U.S. in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Nov 2023, /statistics/1424566/drivers-of-fresh-food-consumption-among-us-consumers/
Deloitte, Drivers of fresh food consumption among consumers in the U.S. in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1424566/drivers-of-fresh-food-consumption-among-us-consumers/ (last visited August 01, 2026)
Drivers of fresh food consumption among consumers in the U.S. in 2023 [Graph], Deloitte, November 1, 2023. [Online]. Available: /statistics/1424566/drivers-of-fresh-food-consumption-among-us-consumers/
