*According to the source, the survey results were weighted to be reflective of the U.S. population ages 18 to 80.
Originally survey questions read; "What type of snacks do you often gravitate to when snacking in the morning?", "What type of snacks do you often gravitate to when snacking in the afternoon?", & "What type of snacks do you often gravitate to when snacking in the evening or late night?"
Citation formats
Share of U.S. consumers snacking on fruit 2023, by time of day
A 2023 survey in the United States asked consumers about their snacking preferences. Fruit is a common snack for many consumers and is most commonly consumer in the morning. About ** percent of consumers reported eating fruit as a snack in the morning, compared to only about ** percent in the evening.
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Food Insight. (May 23, 2023). Share of consumers snacking on fruit in the U.S in 2023, by time of day [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/
Food Insight. "Share of consumers snacking on fruit in the U.S in 2023, by time of day." Chart. May 23, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/
Food Insight. (2023). Share of consumers snacking on fruit in the U.S in 2023, by time of day. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/
Food Insight. "Share of Consumers Snacking on Fruit in The U.S in 2023, by Time of Day." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 May 2023, /statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/
Food Insight, Share of consumers snacking on fruit in the U.S in 2023, by time of day ÌÇÐÄÆƽâ°æ, /statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/ (last visited July 29, 2026)
Share of consumers snacking on fruit in the U.S in 2023, by time of day [Graph], Food Insight, May 23, 2023. [Online]. Available: /statistics/1455213/share-of-us-consumers-snacking-on-fruit-by-time-of-day/
