In 2021, half of American Gen Z consumers thought that superhero movies should have more female leading characters. That same year, about a quarter of the respondents stated that LGBTQ+ people should be less represented in superhero franchises.
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Morning Consult. (December 10, 2021). Opinion of Gen Z on the presence of marginalized groups as leading characters of superhero movies in the United States as of November 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1324320/superhero-movies-representation-marginalized-characters-gen-z-us/
Morning Consult. "Opinion of Gen Z on the presence of marginalized groups as leading characters of superhero movies in the United States as of November 2021." Chart. December 10, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1324320/superhero-movies-representation-marginalized-characters-gen-z-us/
Morning Consult. (2021). Opinion of Gen Z on the presence of marginalized groups as leading characters of superhero movies in the United States as of November 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1324320/superhero-movies-representation-marginalized-characters-gen-z-us/
Morning Consult. "Opinion of Gen Z on The Presence of Marginalized Groups as Leading Characters of Superhero Movies in The United States as of November 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Dec 2021, /statistics/1324320/superhero-movies-representation-marginalized-characters-gen-z-us/
Morning Consult, Opinion of Gen Z on the presence of marginalized groups as leading characters of superhero movies in the United States as of November 2021 ÌÇÐÄÆƽâ°æ, /statistics/1324320/superhero-movies-representation-marginalized-characters-gen-z-us/ (last visited July 31, 2026)
Opinion of Gen Z on the presence of marginalized groups as leading characters of superhero movies in the United States as of November 2021 [Graph], Morning Consult, December 10, 2021. [Online]. Available: /statistics/1324320/superhero-movies-representation-marginalized-characters-gen-z-us/
