| Characteristic | Share of respondents |
|---|---|
| Nike | 49% |
| Academy | 40% |
| adidas | 39% |
| DICK's Sporting Goods | 35% |
| Bass Pro Shops | 33% |
| Backcountry | 26% |
| Under Armour | 26% |
| lululemon | 26% |
| Foot Locker | 24% |
| Columbia | 24% |
| Fanatics | 23% |
| MidwayUSA | 22% |
| I have not noticed any of these brands in the media, on social media, or in advertising | 21% |
| Eastbay | 21% |
| Reebok | 21% |
| Sportsman's Guide | 21% |
| YETI | 20% |
| Champs Sports | 19% |
| Finish Line | 19% |
| REI | 17% |
| Moosejaw | 14% |
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Source
Source
Release date
September 2023
More information
Region
United States
Survey time period
August 11 to September 15, 2023
Number of respondents
4,986 respondents
Age group
18 to 64 years
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months? "
Multiple answers were possible.
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