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Number of active customers of Adore Beauty Group from 2020 to 2024, by customer type (in 1,000s)

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Source

Release date

August 2024

Region

Australia

Survey time period

2020 to 2024

Special properties

years ended June

Supplementary notes

Adore Beauty's financial year runs from July 1 to June 30; for example, financial year 2022 starts on July 1, 2021 and ends on June 30, 2022. 

Active customers are defined by the source as customers who ordered on the website in the last 12 months.

Returning customers are defined as customers who placed an order in any period prior to FY 2024 and re-purchased in the period. 

New customers are defined as customers who placed an order for the first time in FY 2024.

Citation formats

Adore Beauty number of active customers 2020-2024, by customer type

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 2, 2024

In the 2024 financial year, the Adore Beauty Group had around ** active customers, the largest share of which were returning customers. Nonetheless, the group recorded around ** new active customers that year. Adore Beauty is an Australian online cosmetics retailer founded in Melbourne, Australia in 1999.

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