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In 2023, the average fresh vegetable consumption per person in China amounted to around 109.9  kilograms, increasing from kilograms in 2023. In urban households, consumption of fresh vegetables is significantly higher than in rural households.

The world’s largest vegetable producer Benefiting from the country’s vast farmland and diverse climate, vegetable growing in China is highly developed. By , China had acreage dedicated to vegetable production of million hectares. In that year, China produced more than *** million metric tons of fresh vegetables, nearly half of all global production.

Eating fresh vegetables as a new dietary trend in China

Though vegetables have been widely consumed in China over centuries, according to the country’s dietary and nutrition monitoring report, only ** percent of Chinese meet the daily recommendation amount of fresh vegetable intake. Nevertheless, with the rise of health consciousness, many Chinese consumers are becoming more aware of the importance of vegetables as a source of fiber and vitamins. After the COVID-19 pandemic outbreak in 2020, more than half of Chinese respondents in a survey said they increased the consumption of fruits and vegetables.