Julia Stoll
Research expert covering TV and video media
Cinema attendance recovery drivers - statistics & facts
Can movie theaters be saved? More than five years have passed since the pandemic, yet the cinema industry is still having a hard time bouncing back. While 2023 was a very positive year, 2024 box office results were more lukewarm, thus questioning any hope of a return to pre-pandemic normality. Viewers find it increasingly difficult to justify going to the cinema, as theatrical windows are shrinking, making home viewing a preferable alternative for many. To draw consumers back, it has become growingly important for cinema chains to reinvent the movie-going experience. What are the main recovery drivers the industry can rely on?
