Share of consumers who think it is appropriate for movie theaters to have a variable pricing model for seats in the Unites States in 2023, by generation
Characteristic
Very appropriate
Somewhat appropriate
Somewhat inappropriate
Very inappropriate
Don't know/ No opinion
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A recent survey in the United States shows that GenZers were more likely to find the variable pricing model for movie theater seats appropriate, with ** percent finding it very and ** percent finding it somewhat appropriate. However, baby boomers are less fond of this model, with ** percent finding it rather inappropriate and ** percent finding it very inconvenient.
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Morning Consult. (March 24, 2023). Share of consumers who think it is appropriate for movie theaters to have a variable pricing model for seats in the Unites States in 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1391041/opinion-variable-pricing-model-theater-seats-generation-us/
Morning Consult. "Share of consumers who think it is appropriate for movie theaters to have a variable pricing model for seats in the Unites States in 2023, by generation ." Chart. March 24, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1391041/opinion-variable-pricing-model-theater-seats-generation-us/
Morning Consult. (2023). Share of consumers who think it is appropriate for movie theaters to have a variable pricing model for seats in the Unites States in 2023, by generation . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1391041/opinion-variable-pricing-model-theater-seats-generation-us/
Morning Consult. "Share of Consumers Who Think It Is Appropriate for Movie Theaters to Have a Variable Pricing Model for Seats in The Unites States in 2023, by Generation ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Mar 2023, /statistics/1391041/opinion-variable-pricing-model-theater-seats-generation-us/
Morning Consult, Share of consumers who think it is appropriate for movie theaters to have a variable pricing model for seats in the Unites States in 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1391041/opinion-variable-pricing-model-theater-seats-generation-us/ (last visited July 22, 2026)
Share of consumers who think it is appropriate for movie theaters to have a variable pricing model for seats in the Unites States in 2023, by generation [Graph], Morning Consult, March 24, 2023. [Online]. Available: /statistics/1391041/opinion-variable-pricing-model-theater-seats-generation-us/
