In 2023, the market share of e-commerce stores for consumer goods accounted for *** percent among other retail channels in Thailand. In that period, provision stores were the leading sales channel in Thailand's FMCG sector.
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Kantar Worldpanel. (March 28, 2024). Market share of e-commerce stores for consumer goods in Thailand from 2019 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1208410/thailand-market-share-of-ecommerce-for-fmcg/
Kantar Worldpanel. "Market share of e-commerce stores for consumer goods in Thailand from 2019 to 2023." Chart. March 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1208410/thailand-market-share-of-ecommerce-for-fmcg/
Kantar Worldpanel. (2024). Market share of e-commerce stores for consumer goods in Thailand from 2019 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1208410/thailand-market-share-of-ecommerce-for-fmcg/
Kantar Worldpanel. "Market Share of E-commerce Stores for Consumer Goods in Thailand from 2019 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2024, /statistics/1208410/thailand-market-share-of-ecommerce-for-fmcg/
Kantar Worldpanel, Market share of e-commerce stores for consumer goods in Thailand from 2019 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/1208410/thailand-market-share-of-ecommerce-for-fmcg/ (last visited July 31, 2026)
Market share of e-commerce stores for consumer goods in Thailand from 2019 to 2023 [Graph], Kantar Worldpanel, March 28, 2024. [Online]. Available: /statistics/1208410/thailand-market-share-of-ecommerce-for-fmcg/
