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Leading mobile app categories in India in 2023, by time spent (in billion hours)

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In cooperation with
Release date

January 2024

Region

India

Survey time period

2023

Supplementary notes

Values have been rounded for clarity.

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Popular mobile app categories India 2023, by time spent

Published by
Christy Tila,
Jan 10, 2024

In 2023, Indian mobile users spent the most time on social media apps with the communication sub-genre accounting for *** billion hours. This was followed by the video sharing sub-category of the entertainment genre. Some of the leading apps in India in terms of time spent that year were WhatsApp, YouTube, Facebook, and Instagram.

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Internet usage in IndiaSocial media usage in IndiaIndiaFilm industry in IndiaAdvertising industry in India
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