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Factors for perceiving an increase in cosmetics advertisements with male models in South Korea in 2022

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Source

Release date

August 2022

Region

South Korea

Survey time period

2022

Number of respondents

2,030 respondents

Age group

20-39 years

Special properties

women

Citation formats

Factors for feeling increase of male model cosmetics ads South Korea 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 17, 2023
According to a survey conducted among South Korean women in 2022, around ** percent of respondents answered that they felt an increase in the amount of cosmetics marketing featuring male models when seeing them in brand ads on television, YouTube, or other social media platforms. Another ** percent of respondents stated it was because of the diversity of the male model pool for cosmetics ranging from actors to idols.
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