| Characteristic | Continuers (currently pay for and likely to continue next year) | Potentials (do not pay for, but may consider subscribing next year) | Cancellers (currently pay for, but likely to cancel next year) | Rejecters (do not pay for and unlikely to cancel next year) |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
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Source
Sources
Release date
May 2022
More information
Region
Vietnam
Survey time period
May 2022
Number of respondents
2,369 respondents
Special properties
respondents are consumers across Vietnam
Method of interview
Online interview
Supplementary notes
Original question: "Which of the following best describes your subscription(s) to following types of paid-for content services?
Number of respondents:
Gen Z = 918
Millennials = 1,107
Gen X = 271
Baby boomers = 73
YouGov Vietnam is an independent partner of YouGov operated by Decision Lab.
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