Short video format has become the main driving force in China's online pan-entertainment industry. In the second quarter of 2020, the short video sector accounted for about ** percent of the Chinese internet entertainment industry. TThe online pan-entertainment market in China includes online video, live streaming, short video, online reading, online music, as well as online animation.
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iResearch. (June 29, 2020). Market share of the online pan-entertainment industry in China as of 2nd quarter 2020, by selected sector [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1066472/china-online-pan-entertainment-industry-structure/
iResearch. "Market share of the online pan-entertainment industry in China as of 2nd quarter 2020, by selected sector." Chart. June 29, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1066472/china-online-pan-entertainment-industry-structure/
iResearch. (2020). Market share of the online pan-entertainment industry in China as of 2nd quarter 2020, by selected sector. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1066472/china-online-pan-entertainment-industry-structure/
iResearch. "Market Share of The Online Pan-entertainment Industry in China as of 2nd Quarter 2020, by Selected Sector." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Jun 2020, /statistics/1066472/china-online-pan-entertainment-industry-structure/
iResearch, Market share of the online pan-entertainment industry in China as of 2nd quarter 2020, by selected sector ÌÇÐÄÆÆ½â°æ, /statistics/1066472/china-online-pan-entertainment-industry-structure/ (last visited July 24, 2026)
Market share of the online pan-entertainment industry in China as of 2nd quarter 2020, by selected sector [Graph], iResearch, June 29, 2020. [Online]. Available: /statistics/1066472/china-online-pan-entertainment-industry-structure/