² The 2025 survey sample included 1,000 consumers in each of the following countries: United Kingdom, Italy, France, Spain, Switzerland, Germany, Austria, Portugal, Belgium, Poland, Czechia.
Citation formats
Share of Europeans planning to take a summer vacation 2010-2025
According to an annual study on summer vacation trips, the share of Europeans planning to go on a summer holiday grew significantly in 2025 over the previous year. Overall, ** percent of surveyed Europeans intended to take a summer vacation in 2025, denoting an increase of ** percentage points from 2024.
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Ipsos, & Europ Assistance. (May 27, 2025). Share of adults who planned to go on a summer holiday in Europe from 2010 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/867979/summer-holiday-intentions-of-europeans/
Ipsos, und Europ Assistance. "Share of adults who planned to go on a summer holiday in Europe from 2010 to 2025." Chart. May 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/867979/summer-holiday-intentions-of-europeans/
Ipsos, Europ Assistance. (2025). Share of adults who planned to go on a summer holiday in Europe from 2010 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/867979/summer-holiday-intentions-of-europeans/
Ipsos, and Europ Assistance. "Share of Adults Who Planned to Go on a Summer Holiday in Europe from 2010 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 May 2025, /statistics/867979/summer-holiday-intentions-of-europeans/
Ipsos & Europ Assistance, Share of adults who planned to go on a summer holiday in Europe from 2010 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/867979/summer-holiday-intentions-of-europeans/ (last visited July 31, 2026)
Share of adults who planned to go on a summer holiday in Europe from 2010 to 2025 [Graph], Ipsos, & Europ Assistance, May 27, 2025. [Online]. Available: /statistics/867979/summer-holiday-intentions-of-europeans/
