Fast-moving consumer goods (FMCG) had the highest customer retention rate among the main e-commerce categories in France in the first quarter of 2023, with a returning customer rate of ** percent. In contrast, categories like fashion and home appliances had a customer retention rate of ** percent and ** percent, respectively.
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Comarketing-News. (April 19, 2023). E-commerce customer retention rate in France in 1st quarter 2023, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1390010/e-commerce-retention-rate-by-category/
Comarketing-News. "E-commerce customer retention rate in France in 1st quarter 2023, by category." Chart. April 19, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1390010/e-commerce-retention-rate-by-category/
Comarketing-News. (2023). E-commerce customer retention rate in France in 1st quarter 2023, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1390010/e-commerce-retention-rate-by-category/
Comarketing-News. "E-commerce Customer Retention Rate in France in 1st Quarter 2023, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Apr 2023, /statistics/1390010/e-commerce-retention-rate-by-category/
Comarketing-News, E-commerce customer retention rate in France in 1st quarter 2023, by category ÌÇÐÄÆƽâ°æ, /statistics/1390010/e-commerce-retention-rate-by-category/ (last visited July 14, 2026)
E-commerce customer retention rate in France in 1st quarter 2023, by category [Graph], Comarketing-News, April 19, 2023. [Online]. Available: /statistics/1390010/e-commerce-retention-rate-by-category/
