Among consumer goods, tobacco products accounted for the highest e-commerce spending growth rate in Indonesia. E-commerce expenditure in this category had around ** percent growth in comparison to the previous year. In contrast, online shopping spending on eye-wear dropped by *** percent compared to the previous year.
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Estimated growth of e-commerce expenditures on consumer goods in Indonesia in 2023, by category [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1388278/indonesia-e-commerce-spend-growth-by-category/
DataReportal, und We Are Social, und Meltwater. "Estimated growth of e-commerce expenditures on consumer goods in Indonesia in 2023, by category." Chart. February 21, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1388278/indonesia-e-commerce-spend-growth-by-category/
DataReportal, We Are Social, Meltwater. (2024). Estimated growth of e-commerce expenditures on consumer goods in Indonesia in 2023, by category. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1388278/indonesia-e-commerce-spend-growth-by-category/
DataReportal, and We Are Social, and Meltwater. "Estimated Growth of E-commerce Expenditures on Consumer Goods in Indonesia in 2023, by Category." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Feb 2024, /statistics/1388278/indonesia-e-commerce-spend-growth-by-category/
DataReportal & We Are Social & Meltwater, Estimated growth of e-commerce expenditures on consumer goods in Indonesia in 2023, by category ÌÇÐÄÆÆ½â°æ, /statistics/1388278/indonesia-e-commerce-spend-growth-by-category/ (last visited July 23, 2026)
Estimated growth of e-commerce expenditures on consumer goods in Indonesia in 2023, by category [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: /statistics/1388278/indonesia-e-commerce-spend-growth-by-category/