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Leading criteria when choosing a car brand for Spanish respondents as of February 2023

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Sources

Release date

April 2023

Region

Spain

Survey time period

February 1, 2023 to February 20, 2023

Number of respondents

2,159 respondents

Special properties

individuals who have bought a car or motorcycle in the last year, or with intentions to purchase one in the next two years.

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Original survey question: "Talking about brands, what are the 3 main features you value the most when buying a car?"

The source specifies the error margin for the total results is of plus or minus 2.53 percent. Gender, age, and autonomous comminuty were taken into consideration for sampling.

Up to three answers were possible.

Citation formats

Spain: most important consumer criteria when choosing a car brand 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 9, 2023
The balance between price and quality was the leading car brand choice criteria for ** percent of Spanish respondents to a February 2023 survey. Security and brand trustworthiness and durability were the second and third reasons most impacting participants in their car buying journey. In contrast, financing offers were only popular among *** percent of respondents, despite ** percent of participants to the same survey who bought a new car in the past twelve months using financing to pay for their purchase.
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