Note: Original question was phrased as follows "Understanding states of savings; staking strategy around the ways consumers themselves choose to save on expenses."
MENA selected countries are Saudi Arabia, Egypt and Turkey.
Citation formats
Share of consumers purchasing selectively MENA 2023 by country
In 2023, the share of consumers who said they would prioritize purchases based on attributes that matter most in Saudi Arabia was 29 percent. Egypt came second among the selected MENA countries as 28 percent of the respondents said that they would prioritize purchases based on attributes that matter most to save more in 2023.
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NielsenIQ. (March 14, 2023). Share of consumers prioritizing purchases based on attributes that matter most in the Middle East and North Africa (MENA) in 2023, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1380623/mena-share-of-consumers-prioritizing-purchases-based-on-attributes-that-matter-most-by-country/
NielsenIQ. "Share of consumers prioritizing purchases based on attributes that matter most in the Middle East and North Africa (MENA) in 2023, by country." Chart. March 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1380623/mena-share-of-consumers-prioritizing-purchases-based-on-attributes-that-matter-most-by-country/
NielsenIQ. (2023). Share of consumers prioritizing purchases based on attributes that matter most in the Middle East and North Africa (MENA) in 2023, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1380623/mena-share-of-consumers-prioritizing-purchases-based-on-attributes-that-matter-most-by-country/
NielsenIQ. "Share of Consumers Prioritizing Purchases Based on Attributes That Matter Most in The Middle East and North Africa (Mena) in 2023, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Mar 2023, /statistics/1380623/mena-share-of-consumers-prioritizing-purchases-based-on-attributes-that-matter-most-by-country/
NielsenIQ, Share of consumers prioritizing purchases based on attributes that matter most in the Middle East and North Africa (MENA) in 2023, by country ÌÇÐÄÆƽâ°æ, /statistics/1380623/mena-share-of-consumers-prioritizing-purchases-based-on-attributes-that-matter-most-by-country/ (last visited July 31, 2026)
Share of consumers prioritizing purchases based on attributes that matter most in the Middle East and North Africa (MENA) in 2023, by country [Graph], NielsenIQ, March 14, 2023. [Online]. Available: /statistics/1380623/mena-share-of-consumers-prioritizing-purchases-based-on-attributes-that-matter-most-by-country/
