Amount of money saved by consumers by purchasing private label instead of leading brand products in Italian food retail between 2020 and 2024
(in billion euros)
Characteristic
Money saved in billion euros
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In Italy in 2024, consumers saved *** billion euros in their grocery shopping by purchasing products by private labels rather than by other brands. During the period analyzed, households in Italy could save on average about *** euros each per year.
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The European House – Ambrosetti . (January 14, 2025). Amount of money saved by consumers by purchasing private label instead of leading brand products in Italian food retail between 2020 and 2024 (in billion euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1560293/consumer-savings-by-private-label-grocery-shopping-in-italy/
The European House – Ambrosetti . "Amount of money saved by consumers by purchasing private label instead of leading brand products in Italian food retail between 2020 and 2024 (in billion euros)." Chart. January 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1560293/consumer-savings-by-private-label-grocery-shopping-in-italy/
The European House – Ambrosetti . (2025). Amount of money saved by consumers by purchasing private label instead of leading brand products in Italian food retail between 2020 and 2024 (in billion euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1560293/consumer-savings-by-private-label-grocery-shopping-in-italy/
The European House – Ambrosetti . "Amount of Money Saved by Consumers by Purchasing Private Label Instead of Leading Brand Products in Italian Food Retail between 2020 and 2024 (in Billion Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Jan 2025, /statistics/1560293/consumer-savings-by-private-label-grocery-shopping-in-italy/
The European House – Ambrosetti , Amount of money saved by consumers by purchasing private label instead of leading brand products in Italian food retail between 2020 and 2024 (in billion euros) ÌÇÐÄÆƽâ°æ, /statistics/1560293/consumer-savings-by-private-label-grocery-shopping-in-italy/ (last visited August 01, 2026)
Amount of money saved by consumers by purchasing private label instead of leading brand products in Italian food retail between 2020 and 2024 (in billion euros) [Graph], The European House – Ambrosetti , January 14, 2025. [Online]. Available: /statistics/1560293/consumer-savings-by-private-label-grocery-shopping-in-italy/
