| Characteristic | Share of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
March 2023
More information
Region
Indonesia, South Korea, Malaysia, Philippines, Singapore, Vietnam, Thailand
Survey time period
August 29 to September 4, 2022
Number of respondents
1,908 Gen Z members
Age group
15-29 years
Method of interview
Online panel
Supplementary notes
Survey held across the following six countries: the Philippines, Singapore, Malaysia, Vietnam, Indonesia, and Thailand.
Original question: "Please select all Korean brands you are aware of/ have ever purchased/used."
Multiple answers were acceptable.
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