among individual investors holding stocks, investment trusts, and/or public bonds
Method of interview
Online survey
Supplementary notes
Age distribution of the sample: 20 to 39 years: n=877 40 to 49 years: n=939 50 to 59 years: n=779 60 to 64 years: n=648 65 to 69 years: n=520 70 years or older: n=1,237
Values may not add up to 100 percent due to rounding by the source.
Citation formats
Robo-advisor utilization among retail investors in Japan 2024, by age
In a survey conducted in July 2024, *** percent of private investors in their forties and fifties in Japan reported using robo-advisory services. Respondents aged 70 years and older were the most hesitant to use robo-advisors, with **** percent stating they did not want to use the FinTech service.
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Japan Securities Dealers Association. (December 20, 2024). Usage of robo-advisory services among individual investors in Japan as of July 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1375922/japan-private-investors-robo-advisory-usage-by-age/
Japan Securities Dealers Association. "Usage of robo-advisory services among individual investors in Japan as of July 2024, by age group." Chart. December 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1375922/japan-private-investors-robo-advisory-usage-by-age/
Japan Securities Dealers Association. (2024). Usage of robo-advisory services among individual investors in Japan as of July 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1375922/japan-private-investors-robo-advisory-usage-by-age/
Japan Securities Dealers Association. "Usage of Robo-advisory Services among Individual Investors in Japan as of July 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Dec 2024, /statistics/1375922/japan-private-investors-robo-advisory-usage-by-age/
Japan Securities Dealers Association, Usage of robo-advisory services among individual investors in Japan as of July 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1375922/japan-private-investors-robo-advisory-usage-by-age/ (last visited July 31, 2026)
Usage of robo-advisory services among individual investors in Japan as of July 2024, by age group [Graph], Japan Securities Dealers Association, December 20, 2024. [Online]. Available: /statistics/1375922/japan-private-investors-robo-advisory-usage-by-age/
