among individual investors holding stocks, investment trusts, and/or public bonds
Method of interview
Online survey
Supplementary notes
Age distribution of the sample:
20 to 39 years: n=877 40 to 49 years: n=939 50 to 59 years: n=779 60 to 64 years: n=648 65 to 69 years: n=520 70 years or older: n=1,237
The sample distribution is based on the results of the National Survey on Securities Investment (Individual Survey) conducted in FY2021, so that the overall figures reflect the actual status of securities holders in Japan in terms of gender and age.
Values may not add up to 100 percent due to rounding by the source.
Citation formats
PFM services utilization among retail investors in Japan 2024, by age
In a survey conducted in 2024, *** percent of private investors aged 20 to 39 in Japan reported using personal financial management (PFM) services. Another **** percent of respondents in this age group were interested in utilizing the FinTech service.
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Japan Securities Dealers Association. (December 20, 2024). Usage of personal financial management (PFM) services among individual investors in Japan as of July 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1427067/japan-private-investors-personal-financial-management-services-usage-by-age/
Japan Securities Dealers Association. "Usage of personal financial management (PFM) services among individual investors in Japan as of July 2024, by age group." Chart. December 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1427067/japan-private-investors-personal-financial-management-services-usage-by-age/
Japan Securities Dealers Association. (2024). Usage of personal financial management (PFM) services among individual investors in Japan as of July 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1427067/japan-private-investors-personal-financial-management-services-usage-by-age/
Japan Securities Dealers Association. "Usage of Personal Financial Management (Pfm) Services among Individual Investors in Japan as of July 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Dec 2024, /statistics/1427067/japan-private-investors-personal-financial-management-services-usage-by-age/
Japan Securities Dealers Association, Usage of personal financial management (PFM) services among individual investors in Japan as of July 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1427067/japan-private-investors-personal-financial-management-services-usage-by-age/ (last visited August 03, 2026)
Usage of personal financial management (PFM) services among individual investors in Japan as of July 2024, by age group [Graph], Japan Securities Dealers Association, December 20, 2024. [Online]. Available: /statistics/1427067/japan-private-investors-personal-financial-management-services-usage-by-age/
