among individual investors holding stocks, investment trusts, and/or public bonds
Method of interview
Online survey
Supplementary notes
Values may not add up to 100 percent due to rounding by the source.
The sample distribution is based on the results of the National Survey on Securities Investment (Individual Survey) conducted in FY2021, so that the overall figures reflect the actual status of securities holders in Japan in terms of gender and age.
Citation formats
Robo-advisor utilization among retail investors in Japan 2024
In a survey conducted in 2024, around *** percent of private investors in Japan reported using robo-advisory services. While **** percent were interested in utilizing robo-advisors, the majority of respondents did not want to use the FinTech service.
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Japan Securities Dealers Association. (December 20, 2024). Usage of robo-advisory services among individual investors in Japan as of July 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1370371/japan-private-investors-robo-advisory-usage/
Japan Securities Dealers Association. "Usage of robo-advisory services among individual investors in Japan as of July 2024." Chart. December 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1370371/japan-private-investors-robo-advisory-usage/
Japan Securities Dealers Association. (2024). Usage of robo-advisory services among individual investors in Japan as of July 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1370371/japan-private-investors-robo-advisory-usage/
Japan Securities Dealers Association. "Usage of Robo-advisory Services among Individual Investors in Japan as of July 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Dec 2024, /statistics/1370371/japan-private-investors-robo-advisory-usage/
Japan Securities Dealers Association, Usage of robo-advisory services among individual investors in Japan as of July 2024 ÌÇÐÄÆƽâ°æ, /statistics/1370371/japan-private-investors-robo-advisory-usage/ (last visited July 29, 2026)
Usage of robo-advisory services among individual investors in Japan as of July 2024 [Graph], Japan Securities Dealers Association, December 20, 2024. [Online]. Available: /statistics/1370371/japan-private-investors-robo-advisory-usage/
