among individual investors holding stocks, investment trusts, and/or public bonds
Method of interview
Online survey
Supplementary notes
Gender distribution of the sample:
Male respondents: n=3,068 Female respondents: n=1,932
The sample distribution is based on the results of the National Survey on Securities Investment (Individual Survey) conducted in FY2021, so that the overall figures reflect the actual status of securities holders in Japan in terms of gender and age.
Values may not add up to 100 percent due to rounding by the source.
Citation formats
PFM services utilization among retail investors in Japan 2024, by gender
In a survey conducted in 2024, around *** percent of male and *** percent of female investors in Japan reported using personal financial management (PFM) services. With around **** percent, a higher share of male respondents was interested in utilizing the FinTech service.
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Japan Securities Dealers Association. (December 20, 2024). Usage of personal financial management (PFM) services among individual investors in Japan as of July 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1427073/japan-private-investors-personal-financial-management-services-usage-by-gender/
Japan Securities Dealers Association. "Usage of personal financial management (PFM) services among individual investors in Japan as of July 2024, by gender." Chart. December 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1427073/japan-private-investors-personal-financial-management-services-usage-by-gender/
Japan Securities Dealers Association. (2024). Usage of personal financial management (PFM) services among individual investors in Japan as of July 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1427073/japan-private-investors-personal-financial-management-services-usage-by-gender/
Japan Securities Dealers Association. "Usage of Personal Financial Management (Pfm) Services among Individual Investors in Japan as of July 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Dec 2024, /statistics/1427073/japan-private-investors-personal-financial-management-services-usage-by-gender/
Japan Securities Dealers Association, Usage of personal financial management (PFM) services among individual investors in Japan as of July 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1427073/japan-private-investors-personal-financial-management-services-usage-by-gender/ (last visited August 03, 2026)
Usage of personal financial management (PFM) services among individual investors in Japan as of July 2024, by gender [Graph], Japan Securities Dealers Association, December 20, 2024. [Online]. Available: /statistics/1427073/japan-private-investors-personal-financial-management-services-usage-by-gender/
