As of the end of February 2020, 85.6 percent of American consumers, aged above 61 years, stated that they were likely to avoid shopping centers/malls if the coronavirus outbreak continued to worsen. Younger consumers, who are considered to be less susceptible to the virus, were more likely to continue to visit shopping centers/malls. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
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eMarketer. (February 28, 2020). Likeliness of consumers to avoid in-store shopping because of the coronavirus (COVID-19) in the United States as of February 2020, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1104485/coronavirus-likeliness-to-avoid-retail-stores-by-age-us/
eMarketer. "Likeliness of consumers to avoid in-store shopping because of the coronavirus (COVID-19) in the United States as of February 2020, by age." Chart. February 28, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1104485/coronavirus-likeliness-to-avoid-retail-stores-by-age-us/
eMarketer. (2020). Likeliness of consumers to avoid in-store shopping because of the coronavirus (COVID-19) in the United States as of February 2020, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1104485/coronavirus-likeliness-to-avoid-retail-stores-by-age-us/
eMarketer. "Likeliness of Consumers to Avoid In-store Shopping Because of The Coronavirus (Covid-19) in The United States as of February 2020, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Feb 2020, /statistics/1104485/coronavirus-likeliness-to-avoid-retail-stores-by-age-us/
eMarketer, Likeliness of consumers to avoid in-store shopping because of the coronavirus (COVID-19) in the United States as of February 2020, by age ÌÇÐÄÆƽâ°æ, /statistics/1104485/coronavirus-likeliness-to-avoid-retail-stores-by-age-us/ (last visited July 22, 2026)
Likeliness of consumers to avoid in-store shopping because of the coronavirus (COVID-19) in the United States as of February 2020, by age [Graph], eMarketer, February 28, 2020. [Online]. Available: /statistics/1104485/coronavirus-likeliness-to-avoid-retail-stores-by-age-us/
