*The survey was conducted on October 18. Questionnaires were sent again so that those who did not answer in the first round could answer them on November 1.
Sample size of age groups:
10 to 19 years: n=95
20 to 29 years: n=75
30 to 39 years: n=129
40 to 49 years: n=199
50 to 59 years: n=238
60 to 69 years: n=195
70 years and above: n=292
Citation formats
Average daily time women spent on devices Japan 2021, by age group and type of device
According to a survey conducted in Japan in 2021, women in their twenties on average spent *** minutes per day using their smartphones. The survey showed that women above the age of ** spent more time on watching television than on smartphone use, which was not the case for younger generations.
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NHK Broadcasting Culture Research Institute. (July 1, 2022). Average time women spent on using devices per day in Japan as of November 2021, by age group and type of device (in minutes) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1371945/japan-average-time-women-spent-on-devices-per-day-by-age-group-and-type-of-device/
NHK Broadcasting Culture Research Institute. "Average time women spent on using devices per day in Japan as of November 2021, by age group and type of device (in minutes)." Chart. July 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1371945/japan-average-time-women-spent-on-devices-per-day-by-age-group-and-type-of-device/
NHK Broadcasting Culture Research Institute. (2022). Average time women spent on using devices per day in Japan as of November 2021, by age group and type of device (in minutes). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1371945/japan-average-time-women-spent-on-devices-per-day-by-age-group-and-type-of-device/
NHK Broadcasting Culture Research Institute. "Average Time Women Spent on Using Devices per Day in Japan as of November 2021, by Age Group and Type of Device (in Minutes)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2022, /statistics/1371945/japan-average-time-women-spent-on-devices-per-day-by-age-group-and-type-of-device/
NHK Broadcasting Culture Research Institute, Average time women spent on using devices per day in Japan as of November 2021, by age group and type of device (in minutes) ÌÇÐÄÆƽâ°æ, /statistics/1371945/japan-average-time-women-spent-on-devices-per-day-by-age-group-and-type-of-device/ (last visited July 31, 2026)
Average time women spent on using devices per day in Japan as of November 2021, by age group and type of device (in minutes) [Graph], NHK Broadcasting Culture Research Institute, July 1, 2022. [Online]. Available: /statistics/1371945/japan-average-time-women-spent-on-devices-per-day-by-age-group-and-type-of-device/
