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Distribution of time spent consuming linear TV and connected TV in the United States in 2022, by generation

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Source

Release date

December 2022

Region

United States

Survey time period

January 1 to June 30, 2022

Number of respondents

5,000 households

Age group

2 years and older

Citation formats

Breakdown of linear TV and CTV time spent in the U.S. 2022, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 13, 2023

A survey from the first half of 2022 in the U.S. found that baby boomers were the generation that watched linear TV most, with a share of ** percent of the total linear TV consumption time. In comparison, both millennials and baby boomers spent the most time watching content on connected TV devices.

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